Juicy Couture – UK
Location 198 Regent Street, London, UK
Client Juicy Couture
Concept Architect/Lead Consultant/Project Manager MRA Architecture&Interior Design
Lighting design Paul Nulty Lighting Design
M&E Consultant E&M Tecnica
Cost Consultant AB Associates
Main Consultant Newman Scott
Photography © Nick Guttridge
Juicy Couture selected a Grade II listed building in the heart of the West End to house its new flagship London store, which opened in July 2012. Visitors entering the main retail space are greeted with a highly decorative environment where lighting plays a key role in creating a luxurious and lavish environment.
Paul Nulty Lighting Design and MRA Architecture & Interior design wanted a lighting concept that reflected the brand’s new aesthetic, highlighting the couture elements of Juicy Couture while retaining its flamboyant LA style.
The interior concept and furniture design created by MRA combines grand details and modern glamour with a playful spirit. PNLD worked with MRA to create an integrated lighting scheme where the boundaries between architecture and lighting are blurred. The luminaires needed to be integrated within several intricate architectural details and further restrictions presented themselves due to the store’s listed status.
PNLD chose to work with acdc, as they knew our product range could respond to this challenging but exciting brief. Commenting on the project, Ellie Coombs of PNLD remarked, “As a site measured product, which needed to be integrated with several other elements, it was essential that we had confidence in the manufacturer we chose; acdc are experienced and reliable and we knew we would get a professional service from them”.
acdcLEDs were chosen because of their long life and energy efficiency. The lighting control system reduces light levels at night, saving energy and lamp life. Morpheus and Tri luminaires, part of acdc’s RETAIL range were selected for their slim line dimensions, which minimised the impact on MRA’s joinery details and allowed for easy integration into the bespoke furniture and joinery. Morpheus’ shallow depth makes it ideal for display, retail and cabinet lighting, while Tri’s minimal size enables the luminaire to blend seamlessly into the intricate architectural details within the store, creating an intense lit effect and perfectly highlighting the display merchandise. Colour consistency is crucial within a retail environment, and acdc’s dual binning process within a 2-step MacAdam ellipse enabled continuity throughout.
Spread over three floors, consistent lighting treatments were used to connect the basement retail floor with the floors above. The main feature of this being an illuminated pink glass screen which wraps around the space. Cold Cathode, from acdc, was selected to wash light down the panelling behind the screen, illuminating the glass and giving a new, modern view of the decorative plasterwork behind it. The cold cathode gives a continuous lighting effect, without shadow gaps or hot spots.
The focal point of the ground floor lighting scheme is the chandelier. Designed specifically for the Regent Street store, this is generously scaled to suit the double-height space. Comprising a central ‘candelabra’, encircled by a handmade plaster oval ring – a contemporary take on the ceiling rose – it accentuates the double-height space, while providing key lighting positions. Cold Cathode, again from acdc, was located inside the plaster ring, illuminating the ceiling. Chosen for its ability to produce a continuous lighting effect without shadow gaps or hot spots, this provides a bright and airy aesthetic with soft, general ambient light.
The project was fast moving and lead times were tight. PNLD was very pleased with acdc’s commitment to the project, commenting that acdc “pulled out all the stops and delivered the luminaires to site on time along with a few last minute requests as well!”